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Pocky

Pocky: Fall 2020 Campaign

Working within only social and digital, we launched some new assets targeting current buyers of Pocky and increasing brand recognition in some fun ways. Have you had Pocky? If not, you should give it a try. After all, Pocky is about sharing happiness and bringing people together (in a COVID safe way…).


Social, Digital & Streaming

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Partnership with Tastemade and Tiny Kitchen

Agency: RPA

Art Director: Justine Massa

Copywriter: Laura Lapham

Group Creative Directors: Nathan Crow & Adam Lowrey

Senior Digital Producer: Katie Watterson

Digital Production Coordinator: Alexandra Herstik

Production: Laundry

Additional Creatives: Jeff Phungglan, Jason Ham, Heather Patterson, Bo Belanger